As consumers increasingly turn to social media to discover and purchase products, companies must ensure that their cosmetic packaging is visually appealing and Instagram-worthy. Many companies now work with packaging manufacturers such as Calaso to create unique and eye-catching designs that will stand out in social media feeds. For example, some brands incorporate intricate patterns or bold typography to create a distinct look. Others use holographic or metallic finishes on their cosmetic bottles, which catch the light and create a visually stunning effect in photos. Additionally, social media allows companies to get real-time feedback from consumers, which can help them refine their designs and better meet consumer preferences. As social media continues to play a significant role in the beauty industry, we can expect to see even more innovative and creative cosmetic bottle designs in the future.
Influencers and their impact on packaging design
Brands are collaborating with influencers …
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